Ski for Trees

In May 2020, I presented an ambitious idea to a crowd of about 300 enthusiastic Queenstown-based ski tourers. That idea was to plant 20,000 trees by climbing 20,000 vertical metres in the pursuit of skiing. 

By the end of the 2020 New Zealand winter, Ski for Trees, and the project’s generous donators had funded the planting of over 100,000 native trees towards permanent reforestation in Madagascar, where they are desperately needed - 5 times the initial goal, creating over 1000 fair wage employment days which has helped to save lives and break the poverty cycle that drives the deforestation.

So to achieve this, I just set up a donation page, went skiing, and triumphantly posted on social media about saving the world whilst righteously dodging my responsibilities as a new parent, right…? If only that was how it went.